DETECTING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant risk to advertisers and publishers alike. Advertisers waste billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, companies have created sophisticated detection methods. This article

Banner ads are a commonplace form of online advertising that often appear at the bottom of web pages. These square advertisements serve textual content to attract potential customers. Banner ads are known for their wide reach and ability to successfully advertise products or services. They frequently utilize eye-catching designs and persuasive call